Adidas EQT ReLaunch Event
With the main strategic message “Everything that is essential, nothing that is not”, Adidas Originals wished to relaunch its iconic sneakers model EQT for SS2017.
Adidas EQT inspired us to execute a more urban concept in an unconventional location, the neoclassic space of the former Athens Exchange Market. 400 people (lifestyle, online & offline media, fashion bloggers, instagrammers, influencers) had the chance to see and admire the new EQT through 7 tailor made metal mesh constructions where 160 collectible Adidas sneakers went on display throughout the event. 2 plasma screens 82’’ on stands and a transparent touch screen 50’’ displayed all the relevant materials and the deejay entertained the audience with urban pop music.