Adidas EQT inspired us to execute a more urban concept in an unconventional location, the neoclassic space of the former Athens Exchange Market. 400 people (lifestyle, online & offline media, fashion bloggers, instagrammers, influencers) had the chance to see and admire the new EQT through 7 tailor made metal mesh constructions where 160 collectible Adidas sneakers went on display throughout the event. 2 plasma screens 82’’ on stands and a transparent touch screen 50’’ displayed all the relevant materials and the deejay entertained the audience with urban pop music.