Adidas EQT ReLaunch Event

10
days planning
24
hours set up
24
hours event play
20
persons production team
7
tailor made constructions
400
attendees

With the main strategic message “Everything that is essential, nothing that is not”, Adidas Originals wished to relaunch its iconic sneakers model EQT for SS2017.

  • Adidas
  • Athens Exchange Market
  • Launch Events
  • 31 January 2017
  • #adidaseqt

Adidas EQT inspired us to execute a more urban concept in an unconventional location, the neoclassic space of the former Athens Exchange Market. 400 people (lifestyle, online & offline media, fashion bloggers, instagrammers, influencers) had the chance to see and admire the new EQT through 7 tailor made metal mesh constructions where 160 collectible Adidas sneakers went on display throughout the event. 2 plasma screens 82’’ on stands and a transparent touch screen 50’’ displayed all the relevant materials and the deejay entertained the audience with urban pop music.

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