Mercedes-Benz New A-Class Launch
6
month planning7
days setup15
days event play140
persons production team12500
visitors180
m² bargeThe launch of the new Mercedes-Benz A-Class
aiming to establish it as the best car in the
passengers’ category
- Mercedes-Benz Hellas
- Flisvos Marina
- Launch Events
- 1-15 June 2018
- #heymercedes



Following our client’s guidelines, we selected Flisvos Marina as a location of high traffic, building a sleek, elegant yet minimal installation to present the new model to the public and give to a large audience the opportunity to get to know it. Being inspired by the brand’s global aesthetics, we designed an innovative installation, carefully placed on a floating platform, first product presentation on the water in Greece ever.







