Mercedes-Benz New A-Class Launch

6
month planning
7
days setup
15
days event play
140
persons production team
12500
visitors
180
m² barge

The launch of the new Mercedes-Benz A-Class
aiming to establish it as the best car in the
passengers’ category

Following our client’s guidelines, we selected Flisvos Marina as a location of high traffic, building a sleek, elegant yet minimal installation to present the new model to the public and give to a large audience the opportunity to get to know it. Being inspired by the brand’s global aesthetics, we designed an innovative installation, carefully placed on a floating platform, first product presentation on the water in Greece ever.

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